FRITZ! – Here is why

FRITZ! – Here is why

The key selling points for hardware, FRITZ!OS, security, FRITZ!Apps and service – concise, relevant and compelling.

Security – no compromises

  • Secure Wi-Fi: WPA2/WPA3 for reliable protection in home and business environments  
  • Long-term maintenance: Regular free security updates + FRITZ! Support → Fewer exchanges, longer life cycles  
  • Separate Wi-Fi for guests: Launch with QR code and isolated network → Protects the main network, reduces support costs  
  • Secure remote access: WireGuard VPN – Fast configuration, high performance and robust  
  • Integrated youth protection: Profiles, time budgets and filter options as value added for families  
  • Central overview: MyFRITZ!.net for remote access/management of multiple FRITZ!Boxes and connections
     

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The all-in-one approach

  • All-in-one CPE: Modem/Router + Wi-Fi + VoIP/DECT + Media/NAS in a single device → less hardware, less energy  
  • Tried-and-true FRITZ! quality: Stable, safe, easy to operate → High customer satisfaction, fewer returns  
  • For all access technologies: Models for DSL, cable, FTTH and mobile broadband → consistent user experience  
  • Scalable portfolio: FRITZ!Box, extenders, powerline, FRITZ!Fon, DECT/smart home → upselling/cross-selling as a system  
  • Mesh Wi-Fi: Simple pairing, central control, optimized roaming → fewer Wi-Fi tickets  
  • Open compatibility: Works with devices from other manufacturers → Fewer interoperability issues

FRITZ!OS — the genius behind FRITZ!

  • FRITZ!OS – the smart operating system full-featured, high-performance and uniform across all FRITZ! devices  
  • Easy for customers, efficient for support: Wizards + expert options → Fewer explanations needed, faster troubleshooting  
  • Mesh managed centrally: Settings are automatically transmitted to other FRITZ! devices → Setup in minutes  
  • Continual updates: Free feature and security updates for long-term security
     

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Service – Not just a cliché for us

  • Partner support for ISPs: Personal contacts for operation, sales and rollouts  
  • Long-term software maintenance: Updates even for older generations → Fewer CPE swaps  
  • FRITZ!Lab: Early feature feedback from expert users → More stable rollout


Contact  To the FRITZ! Lab

Free FRITZ!Apps – more self‑service, lower support costs (at no extra charge)

  • MyFRITZ!App (iOS & Android): Secure remote access to FRITZ!Box, NAS, smart home & call lists
  • FRITZ!App Fon: Smartphone as landline/VoIP extension in the Wi-Fi network
  • FRITZ!App Wi-Fi: Analysis/Optimization for end customers → Faster self-help for Wi-Fi issues
  • FRITZ!App Smart Home: Central control of FRITZ!Smart Home devices – at home and on the go
  • FRITZ!App TV: For users with FRITZ!Box Cable – stream free-to-air TV programmes on smartphone/tablet in the home network
     

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What others say about us

Over 2,000 awards highlight the continual quality of our products, which have managed to delight our shared customers for 40 years by keeping pace with every new technological development. In comparison tests with the competition. FRITZ! devices have prevailed 400-times, earning readers' choice awards 300-times.

Pass it on! Over 2,000 awards are a tremendously strong selling point for your customers.

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